Oftentimes, we struggle to get clarity on what the issue is and what’s causing it. Key stakeholders can’t agree on the issue. Different data sources are pointing in opposite directions

In “fix the mix” approach, what you have in the end is a clear marketing challenge your teams need to address over the next one year.

Step by step approach to identify key issues and barriers that come in the way of brand’s growth. It covers all aspects starting from execution related issues to attitudinal and behavior driving initiatives.