Case

Marketing Director of a top FMCG company saw a clear opportunity to strengthen the organization by building teams capability in the area of insight and strategic planning work. The course involved identifying needs of the teams, designing customized content and executed the course over a 8 month period. It involved with working closely with teams on both the conceptual frameworks as well as applying those frameworks on the real data. The course served 2 purposes. Apart from building team’s capability, it also provided actionable inputs for the teams on their brands.